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34 comments
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0:00 East to West Gold Rush
3:23 Sponsor Break (GrowthSchool)
5:09 From Goliath to David
21:51 Taiwanese Vertical Integration
34:08 Community as a Moat
🧋7 MILES TEA LAB (Hannah)
https://www.instagram.com/7milestealab/
2010 Sawtelle Blvd, Los Angeles, CA 90025
🧋ODD ONE OUT TEA (Ron & Pat)
https://www.instagram.com/oootea.us/
11301 W Olympic Blvd UNIT 124, Los Angeles, CA 90064
🧋HEY HEY (Chris)
https://www.instagram.com/heyheydrinks/
1555 Sunset Blvd, Los Angeles, CA 90026
As an Asian, I never understood the draw of bubble tea. Flavorless chewy chunks in milky drinks is awful. Put a blueberry in a juice smoothie or tea? That's interesting. These flavorless chewy pellets? Barf.
In mid 1990s, bubble tea was becoming popular in nyc. Today i its known in more places.
You forgot nyc Chinatown.
Crazy good video – you managed to cover the more low-priced, high-volumed business model as well as the more high-priced, low-to-moderate-volume model – all 3 understood that the market was and is saturated so they went through different iterations of differentiation strategies.
Would be interesting to see a video analysing coffee. If you ever got the time or resources, you can even look into the 3rd wave high-priced, high-quality, low-volume vs the "kopi susu" (very popular in Indonesia) low-priced, low-quality, high-volume business models. I found the juxtaposition of the two models in the same market (coffee) to be quite fascinating and the challenges seem to be worth a deep-dive into.
Anyways, appreciate the great analysis on this one and the sneakers vid as well!
I wish boba stayed popular with only Asians cause as soon as Americans get interested in something they will charge 300percent more than the real cost and they even charge boba for it
Something worth noting here is that a lot of these movers are Asians with contacts off seas which makes a huge difference in ability to acquire skills and prduct at lower prices and higher quality. This is the power of ASYMMETRY in business – your edge, your margin is defined by your unique comparative advantage. In this world, immigrants have huge advantages in the entrepeneurship space hence why Boba Shops are run by Asians that can leverage their first mover spot since they get to see new trends and connect easier with suppliers.
Coming from CHINA OR TAIWAN? That was confusing
Bubble tea was already popular before 2010.
I'm sorry Hannah but your voice is very annoying. It's like a Chinese girl trying to be valley. Please seek an accent coach.
✋✋ Philippines
Beautiful segment
Oh wow. First woman has hybrid accent! Straight from Beijing Valley!
Its intetesting watching you introducing the home country 大品牌part, showing brands in taiwan and called it in china.
Hannah the 🐐
No one drinks bobas in Asia now days.
喝了奶茶會很爽 被BOBA打到也會很爽
Hannah's business sense is out of this world.
Excellent video, well presented, great interviews. It is great that the owners gave you as much info as they did. Not a business owner myself, but I appreciate the education all the same as I have done work with some independent shops.
Interestingg that boba took more than 25 years to go mainstream.
Excellent doc. Very engaging and incredibly informative
As long as its not woke asian boba liberals
As long as its not woke asian boba liberals
Why is it called "boba" tea? Was it too hard for people to spell "bubble"?
Just want to say your sponsor thing is a scam. Nothing in that group invite link
interesting stuff. I've never tried one of those.
its definitely not booming
Speaking of Mocktails from Odd One Out… I think they'd do really well in Utah. I think they have a chance against the hundreds of soda shops we have here.
I grew up in LA. I plan to return soon to visit family. I will make it a point to re-visit Westwood Village and wander over to Odd One Out because I love bubble tea for the tea- no sugar, no ice, green tea most often, Jasmine if it’s good, with matcha on occasion for a change. Toppings need to be real, real red bean, real milk, real taro. Yes the last dude is right about atmosphere and I will sit at my less favorite bubble tea franchise because of it. The first thing I always do before visiting a city I have never been to before, is map out the locations of every bubble tea shop. Then I pick one and branch out from there. A tea shop that has Asian snacks like steamed pork buns, or potstickers is a plus. Kind of a one stop shop.
I'd like to hang out at HeyHey for sure
Yeah Socal is the place for Boba! 7 Miles looks good and fresh! I want to try it!
7 miles looks sooo good, plz come to Portland OR!
U mean booba? Like OnlyFans booba? Right? Rrrright?
Rewatching this after finding out the bobba simu liu controversy really contrast the lack of research that brand did before they went on dragons den.
We're at the point where Jack in the Box has boba. Shitty boba, yes, but the cultural influence has peaked