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How Duolingo Turned a Free Language App Into a .7B Business | WSJ The Economics Of
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How Duolingo Turned a Free Language App Into a $7.7B Business | WSJ The Economics Of

  • December 3, 2024
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Duolingo has been the top education app in Apple's App Store for most of the past decade, making the company a revenue of …

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40 comments
  1. @wsj says:
    December 3, 2024 at 6:44 am

    The screen time you shouldn’t feel bad about: https://on.wsj.com/3YLDwbe

    Reply
  2. @GuardianX3000 says:
    December 3, 2024 at 6:44 am

    Eli5 how they get money?

    Reply
  3. @eternalstudios4502 says:
    December 3, 2024 at 6:44 am

    WSJ you only have two days before your streak expires, keep it going or Spanish or vanish

    Reply
  4. @pragatijain5794 says:
    December 3, 2024 at 6:44 am

    Duolingo could elevate its value by offering exclusive rewards for subscribed students excelling in language learning, such as scholarships, travel opportunities, or certifications through its own language exam. It could also transform into a job platform for multilingual learners, collaborating with organizations seeking interns or professionals fluent in multiple languages. These initiatives would position Duolingo as a comprehensive hub for language mastery and career opportunities.

    Reply
  5. @ProcuresomeB2b says:
    December 3, 2024 at 6:44 am

    @duolingo when you gonna add Urdu language?

    Reply
  6. @Elteeeeeezy says:
    December 3, 2024 at 6:44 am

    Is this video sponsored by the owl?

    Reply
  7. @juancamilobolanos7297 says:
    December 3, 2024 at 6:44 am

    I mean, Duolingo works at first, but if you only rely on the app, you ain't getting that far on your learning process.

    It also depends on submerging yourself in the language: reading news, watching series (even with subtitles) and ofc, talking with other students or native speakers

    Reply
  8. @Eons000 says:
    December 3, 2024 at 6:44 am

    Luis Von Anh, again!
    What have I achieved yet? 🤔

    Reply
  9. @marobuggy says:
    December 3, 2024 at 6:44 am

    1 word. Marketing

    Reply
  10. @Guillaume0608Rosselet says:
    December 3, 2024 at 6:44 am

    I really like Duolingo such a great app. I did my Spanish tree back in 2012. And decided to do it again a month ago. The lessons are way better, the ads are slightly annoying but it stays reasonable and not a turn-off.

    Reply
  11. @ashkanzabihi9899 says:
    December 3, 2024 at 6:44 am

    Is there anyone who can explain this question "how does a free educational app manage to have a valuation of $7.7 billion?" to me?

    Reply
  12. @Olie001-sb2sx says:
    December 3, 2024 at 6:44 am

    Stopped using this app when I found out peoples personal data was being sold on the dark web. Supposedly it was "hacked".Don't recall them putting any notice out to inform users. These companies are making billions but can't protect peoples data.

    Reply
  13. @moustaphafall-ng6sx says:
    December 3, 2024 at 6:44 am

    I have been using it for 2 years to learn English.

    Reply
  14. @merlynfereira9631 says:
    December 3, 2024 at 6:44 am

    i downloaded the app in 2016. it was so good then. had very few ads. now its so pathetic. ads after completimg every lesson

    Reply
  15. @dexterdextrow7248 says:
    December 3, 2024 at 6:44 am

    Congrats, the commoners just learnt what whales and AB testing is, something basically every single Mobile and regular live service game has done for years.

    Reply
  16. @IgirisuGuy says:
    December 3, 2024 at 6:44 am

    We all know the real reason people can’t leave……..

    Reply
  17. @설한동-p4g says:
    December 3, 2024 at 6:44 am

    i should have invested more after watching this 😂

    Reply
  18. @CharlesRobertTopchiian says:
    December 3, 2024 at 6:44 am

    Duolingo.

    Reply
  19. @NidhiSinha4U says:
    December 3, 2024 at 6:44 am

    I use it every day 😂 and i wish them success because it lets me learn various languages for free. It's a win win situation for the both of us ❤

    Reply
  20. @MilkyCloud869 says:
    December 3, 2024 at 6:44 am

    Irony is receiving Duolingo and whilst watching this video 💀💀💀

    Reply
  21. @oparachizoma1509 says:
    December 3, 2024 at 6:44 am

    Does it keep you hooked?😂 I find myself stopping and returning only when I have a trip planned 😅😅

    Reply
  22. @genteka5106 says:
    December 3, 2024 at 6:44 am

    Because it's users do not progress, otherwise they've dropped the app already 😂

    Reply
  23. @nickwithk6813 says:
    December 3, 2024 at 6:44 am

    Дуолинго эст харашо

    Reply
  24. @Broadba says:
    December 3, 2024 at 6:44 am

    I got stuck there for two weeks, but it doesnt teach grammar how I would lkie to learn it, so I am not using it anymore

    Reply
  25. @OptimusPrime-tb8tw says:
    December 3, 2024 at 6:44 am

    Just Message 🗿=💵

    Reply
  26. @menakarupasinghe4287 says:
    December 3, 2024 at 6:44 am

    It aint 10 dollars its 2 dollars i think (for duo super i dont know about max i cant remember)

    Reply
  27. @LygerTheCLaw says:
    December 3, 2024 at 6:44 am

    i hate the bait and switch business model, i did use their app back when it was free then i stopped. my partner used it and got conned out of $100 when they auto renewed his membership for a year without his consent after the trial and then cheap monthly membership. fraud? yes.

    Reply
  28. @yutuniopati says:
    December 3, 2024 at 6:44 am

    "How a $20 membership to ChatGPT has made Dualingo go Bankrupt"

    Reply
  29. @reddragon8609 says:
    December 3, 2024 at 6:44 am

    Does it have Bisakol language?

    Reply
  30. @liaheartfilia3118 says:
    December 3, 2024 at 6:44 am

    Amazing marketing duo, u hook our emotions to make us play 😂

    Reply
  31. @beast_blip says:
    December 3, 2024 at 6:44 am

    Believe me I am not hooked even if notification come

    Reply
  32. @TấtHuỳnhVăn-i7h says:
    December 3, 2024 at 6:44 am

    Chúc mừng

    Reply
  33. @Qsdmlkj03 says:
    December 3, 2024 at 6:44 am

    I use the Duolingo about 250 days, and…. It's really useful?

    Reply
  34. @4realCephasdraws says:
    December 3, 2024 at 6:44 am

    I love Duolingo

    Reply
  35. @DevMoSofi says:
    December 3, 2024 at 6:44 am

    The reason I gave up on Duolingo is that the app keeps repeating the same words and phrases too many times and no matter how much time I use the app, I only learn a few words every month. It seemed that the app is not incentivised to help me learn quickly but to keep using the app as much as possible.

    Reply
  36. @gutch12 says:
    December 3, 2024 at 6:44 am

    it's not free lol.

    Reply
  37. @D.Enniss says:
    December 3, 2024 at 6:44 am

    The moment I have to pay to use DuoLingo is the day I'll stop using it completely. +3 Years streak so far learning a new language, would drop it today if I had to pay.

    Reply
  38. @mmmnahfam says:
    December 3, 2024 at 6:44 am

    They can't get me 😂 no matter how many times that owl has threatened me I still don't go back for months at a time. I don't care about the streak either. Try your worst, owl!

    Reply
  39. @drizzeljung9475 says:
    December 3, 2024 at 6:44 am

    So they are shoveling money into AI to tweak app notifications in order to make money with said app…?

    Reply
  40. @HidekiRyugaxx says:
    December 3, 2024 at 6:44 am

    Very good example how old media have no clue what is going on. Duolingo app was nothing new. They became popular thanks to thier marketing

    Reply

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